Ama Lou, alternative RnB’s rising star and a new voice on the global scene, is bringing some of the most unique sounds, style and lyrical intuition that we have seen. Ever. Literally, we cannot stop playing this music.

Currently, the 20-year-old North Londoner is continuing her steady world takeover by way of a European tour. Recently, she toured with bright new talent Jorja Smith after opening for her in London. Although young, Ama Lou has already seen her career make big impressions, with huge artists like Drake showing appreciation for her 2017 track ‘TBC.’

Before reading any further, watch and listen to her 3 track visual EP ‘DDD,’ which can only be described as the best teaser for an album that we could want. The video combines three very different songs in a very cohesive way. Explaining in honest truth the seeming ridiculousness of modern relationships, including the logic of the people we choose and the logic by which we choose them.

What you will surely notice about her music, if you hadn’t heard it before now, is the utter uniqueness of almost every aspect. Lyrics, beats, ad-libs, style, intonation, even her phrasing seems to catch the listener off guard. Each moment where Lou pauses to take a breath, or leaves us hanging, or add an unexpected, decidedly non-girly ad-lib, we are met with a true imperative to keep on listening. Or to listen harder.

There is something ambiguous, untouchable, almost eery about the sound and atmosphere that Lou has created in this EP. Whether or not you are a musician or singer or listener or beatmaker, you will find something here that you did not expect. There is no molly-coddling of the listener, through lyrics or aesthetic. The delivery is unexpected and rhythmic. Her voice itself is totally haunting, with aspects of depth, playfulness and melancholy easing into one voice.

Believe it or not, Ama Lou is sister to another up-and-coming new RnB talent, Mahalia. We didn't know this until researching for this article. Why would we? Every aspect of their styles are distinctly different; aesthetic, lyrically, sound, look, treatment of genre and tropes. While Mahalia treats RnB as a comfortable and playful place, Ama Lou challenges it and barely fits within its constraints. Regardless of difference, both artists are extremely talented with the potential to alter the way the international audience sees the RnB scene in the UK.